Lineage Lab
The Opportunity
I found grape genetics fascinating, but learning about it involved slogging through dry textbooks without the excitement of discovery.
The Solution
I conceptualised Lineage Lab as an interactive pocket guide. I designed a UI where users can explore grape varieties and their relationships based on their country of origin.
The Learning
I learned that just having data designed well is not enough. It needs to create value for the user that makes them want to keep coming back to the app.
Ready to trace connection?
Download Lineage Lab on the App Store and start exploring.